Ok, lets discuss branding. What it is, why it’s important, and how you can go about creating something that is going to be beneficial to your company.

What is a brand?

Let’s ask the most obvious question to kick this whole thing off. What exactly is a brand? So, this article is not going to be a step by step guide to creating your first brand identity. It’s not going to be a join the dots tutorial on how to create a logo. I’m going to try help you understand what a brand is, and how you should be thinking at a higher level about your brand.

Evolution is important. That’s why we need to keep evolving. And with that in mind, let’s discuss how we’re evolving our brand style.

It’s been over 2 years since our brand here at Clubhouse had an overhaul by the creative agency Ueno, and to date, we still feel the project, as a whole, has been a huge success. It brought Clubhouse up a level. It made us feel like a grown-up, with responsibilities. It made us feel important. It gave us an identity. But, like everything in life, things grow older, and things change, but that’s a good thing. That’s why evolution is so important. …

Recently, there has been a big shift in designers turning their head towards working remotely, and rightly so. With so much benefits, I can understand why we are starting to lean towards wanting to work remotely.

For the last sixteen years, I’ve spent all of my work life as a full-time, in-house designer, heading to the office Monday through Friday. This was the norm up until recently when I started to notice more and more attractive remote design roles emerge.

Here’s a little exercise I gave myself to practice, to keep myself motivated and creative, as well as trying to put a smile on peoples face whilst in lockdown.

As a designer, it’s always important to keep yourself motivated, creative, and inspired. Unfortunately being locked in a house, for me anyway, has really put a pin on the opportunities to go out and get some inspiration. So I’m going to share with you a little project I gave myself last week, to give myself a chance to practice, and stay creative. So it started out as a little simple sketch last week, and escalated into something I kicked off each day with.

A guide to help you introduce Procreate into your workflow, to add some sketchtastic styles to your brand identity. 👩‍🎨

So, I felt it’s time to write another article about Procreate. Some more tips about how to use it most effectively to bring it into your workflow. But this time I’m not going to show you some nifty little beginner hacks like my last article. This time I want to focus on how a higher level, more around how to really make Procreate more impactful in your work flow.

Practice, practice, practice…

Do you want to create illustrations to sit alongside a slick UI, but you just don’t know how or where to start?

Hey, I’m Al Power. You might remember me from such articles as ‘I want a Portfolio but I’m too Lazy” and “How to beat Procrastination”…

I’m hiring. Come and work for me. I’m great. I’m so great that I’m actually hiring someone. Hey Ma, look at me, I’ve made it…

I’m going to keep this short and simple. It’s something that’s been playing on my mind. So here it is. Too many times I open LinkedIn to see people hiring for their team. Which is fine. It’s a great place to find talent. Product Evangelists, Design Prophets, Chief Technical Genii looking for people to make their team better. The problem I have is when I see ‘Come and work for me’, ‘I’m hiring’, ‘Want to work for me?’. Are you serious? No, I don’t want to work for you. I want to work for a team. …

Maybe get off Medium and do some work…?

Some basics, nifty tips for anyone working in Procreate. I know this kind of thing has been done to death, but I’ll try to call some actions that area little out of the norm.

Recently I started a new role at Clubhouse as a Visual Designer, which meant my job would be focusing more on illustrations and and more specifically blog illustrations. It’s not something I had really tackled too often before. Product illustrations is something I specialise in, but blog illustration was something different. Something that needed a different approach.

Al Power 👨‍🎨

Product Designer // Illustrator // Dublin, Ireland // www.alpowerillustrates.com

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