Creating an Illustration Guideline

An Illustration is like any other form of design. It’s vital that it is consistent. The best way to do this is by creating guidelines across our illustrations.

Why is it needed?

Identifying the core values and a high level rationale as to why you need illustrations is key to outlining your style. Having a consistent style will obviously create an overarching style that will create harmony across you illustrations. It will mean that various illustrators can tackle illustrations on the same platform safe in the knowledge that their work will look part of the family.

A sample of some exploratory styles

Don’t just jump in…

Before you start any project, it’s important that you understand exactly what you or the stakeholder wants to achieve from the project.

Don’t just jump in. You have to figure out why you’re doing it first

Time to Pull up your Sleeves

Luckily enough, here’s one I prepared earlier. Having recently joined Globoforce, I was tasked with creating an illustrative style that would be used across our white-label platform.

Explore, Explore, Explore

No one said it was going to be an easy, quick process. We explored various styles that ended up in the bin. It’s all about exploring ideas. Nothing is really wasted, it all plays some part in finding the final solution. It’s just another hurdle you jump before getting to the finish line.

Our Language for Illustrations

It is import that everyone is on the same sheet when it comes to terminology. You have to create a language of terms that everyone is comfortable with. Terms that people understand. It doesn’t have to be too detailed, just a specific set of words that allows stakeholders and designers to be able to speak about illustrations without getting confused.

Spot Illustrations
Empty State Illustrations
Scene Illustrations

Our Approach

Illustrations can be use illustrations to bring our interface to life. They’re used to educate the user and help draw attention to specific features across a platform.

“Used to delight the user in an otherwise lifeless area”

Ghost white is our most frequent colour choice. Try use it for the key elements in the illustration
A breakdown of our Empty State illustrations
  1. Create a style that works for you and your business
  2. Document your style so that going forward you have a solid style that will be easily cloned across other concepts.

Product Designer // Illustrator // Dublin, Ireland //

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store